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Articles: 1078 Results
L'Oréal: Helen Mirren's appearance was not exaggerated rules ASA
July 07, 2015 by Omar Oakes

Helen Mirren's face not altered with camera tricks, rules ASA

Dame Helen Mirren's "rejuvenated" appearance in a L'Oréal ad was not exaggerated to mislead people about the potency of moisturising

Dermalogica: the US skincare brands is to be acquired by Unilever
June 25, 2015 by Ben Bold

Breakfast Briefing: Unilever buys Dermalogica, Iron Maiden singer to relaunch Air Djibouti

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today

Price wars: Six-out-of-ten supermarket promotions cost FMCG suppliers money, according to Nielsen
June 18, 2015 by Sara Spary

Warring supermarket giants are forcing brands to hemorrhage profit

More than half (60%) of brands stocked in supermarkets are losing money thanks to warring supermarket giants, according to a

Dove: the brand that redefined real beauty in the advertising lexicon
June 17, 2015 by Ben Bold

When Dove got 'real': a potted history of a brand turnaround

Dove was once your run-of-the-mill personal care advertiser, but more than a decade ago it struck a chord, and marketing

Dove Men+Care: encouraging men to share stories and advice on fatherhood ahead of Father's Day
June 16, 2015 by Ben Bold

Dove Men+Care captures first moment of fatherhood in YouTube spot

The moment when an unknowing father-to-be is shown his partner's positive pregnancy test forms the basis of a video for

Channel Mum: signed Pampers deal
June 15, 2015 by Ben Bold

Netmums founder signs Pampers deal for Channel Mum YouTube platform

Netmums co-founder Siobhan Freegard has signed a partnership with Pampers to promote her recently launched new venture - video parenting

Original Source: PZ Cussons brand
May 26, 2015 by Maisie McCabe

PZ Cussons hires Iris to global creative

PZ Cussons has appointed Iris to the international account for its global personal care brands Imperial Leather, Original Source and

May 21, 2015 by James Swift

Impulse kicks off pitch for creative business

Impulse, the body-spray brand owned by Unilever, is looking for a creative agency for a global relaunch.

Pears: wants agency to create global above-the-line campaign
May 21, 2015 by James Swift

Unilever calls Pears review

FMCG giant plots new campaign to revive one of the world's oldest brands.

SC Johnson's Glade
May 14, 2015 by Douglas Quenqua

SC Johnson awards $600M global media buying to PHD

Brand chooses to consolidate media at Omnicom shop